Prime People

Who we are

We were pioneers in Portugal 20 years ago. But as we always strive to go further, we became the first in results: we are the largest Portuguese Merchandising and Field Marketing company, with experience in both the domestic and foreign markets.

As leaders, we know the distribution channels better than anybody else and we possess the know-how to provide customized services that ensure that our clients’ brands come first for our consumers.

In other words, we are experts in coordinating, managing and implementing the communication, marketing and sales strategies of our clients and ensuring the speedy and effective turnover of their products.

We are number one in the market.
We are number one in services.
We are number one in solutions.
We are number one in effectiveness.
We are number one in excellence.


João Antunes

João Antunes

Founder and CEO

Holder of a Law Degree and a wide-ranging experience in business, he began his career in the former department of trade entrepreneurs in BCP. His entrepreneurial mindset caused him to leave this occupation and become the founding partner of several companies. Eurocarisma (Panda Software), Sagatrade, Temporalis “Empresa de Trabalho Temporário” and Cantão Prime are some of the exemples prior to Sociprime.

Luis Matias

Luis Matias


MScs in electrotonic engineering and Business Administration and Human Resources from the Bicocca University, Milan.
Business Account Manager in Johnson & Johnson and CEO of Pirelli.
Joined SociPrime in 2003.

Pedro Domingos

Pedro Domingos

Country Manager Spain

Degree in organizational management, ESEC.
Founding partner of Capa, Jumper and DocInteligence.
Commercial Director in MedicineOne
Joined Sociprime in 2014.


Estrada de Paço de Arcos, Urbanização Sulim Armz.80
Alto da Bela Vista, 2735-340 Agualva - Cacém

Tel.: +351 219 156 400 Fax: +351 219 156 407


Rua dos Cruzeiros N.º 48/54, 4410-052 Serzedo

Tel.: +351 225 096 875 Fax: +351 225 096 876


Av. de Brasil, Nº 17 - 10ºA, 28020 Madrid

Tel.: +34 917 701 754 Fax: +34 917 701 753

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